![]() ![]() With this tool, you can also create Lookalike audiences. In other words, you need to run Retargeting campaigns, which is only possible with Meta Pixel - that is why some people call it Facebook Retargeting Pixel. It’s imperative that you keep reminding such people about your store and the items they have liked. They are just too precious: they already know about your business, are interested in what you sell, and even might have picked a product to buy from you. As we at Adwisely keep insisting, you should never lose a website visitor. Second, you can keep in touch with online store visitors. To have this information, you need a “Shopify pixel” - Meta Pixel on your Shopify store. It will help you understand if you should keep running this ad, adjust it or maybe change the targeted audience. ![]() What would make much more sense is prioritizing Purchase and Add to cart as your main tracking, and viewing how many sales this ad campaign has driven. What’s next? It would be naïve to simply hope for some conversions to happen. Also, these insights allow you to view your ad performance, know how effectively the ad budget is being spent, and find what needs adjusting in the ads settings.įor example, you have created a perfect Conversion ad campaign with some considerable ad budgets. Once your store is connected to Facebook, you can kill two birds with one Pixel:įirst, with Pixel you can run ads based on detailed insights. Now that we have Meta Pixel explained, let’s take a look at why you need it on your Shopify store. Why is it important to add Meta Pixel to a Shopify store?
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